The Advertising Standards Authority of Zimbabwe (ASAZIM) is an independent body that works in conjunction with ZAAPA, MAZ and ADMA. It aims to provide a prompt, accessible and cost-efficient mechanism to ensure advertising is legal, decent, honest and truthful.

ASAZIM has a duty to represent the society it serves and to emulate public sentiment, observe all states and uphold the Code of Advertising Practice in an impartial and objective manner.