14-15. FREE PUBLICITY,CHARITY ADVERTISING

  1. FREE PUBLICITY

14.1        Members shall enforce a ban on free publicity.

  1. CHARITY ADVERTISING

15.1        The rate for charitable advertising is granted at the sole discretion of the Member.

15.2        Appeals on behalf of a charity advertised nationally may be accepted at the charity rate and will not be subject to agency commission.

15.3        An advertisement inserted by a firm or private individual on behalf of a recognised charity shall be charged at the charity rate, provided that only mention of the name of the firm and logo or individual is stated in the advertisement, and shall be non‑commission‑bearing.

15.4        The tariff rate (where offered) in regard to advertisements for religious bodies applies only to announcements of local church services or functions.  All other classes of religious advertising shall be charged at commercial rates and, in the case of a nationally advertised religious organisation appeal handled by a recognised practitioner in advertising, shall be subject to the usual agency commission.