16-17. READER ADVERTISEMENTS,SPACE BROKERAGE

  1. READER ADVERTISEMENTS

16.1        A reader advertisement is one presented in news style, with a news heading, and intended to appear as and among editorial matter.

16.2        Reader advertisements shall carry the word “Advertisement” or shall be clearly defined as advertisements.

  1. SPACE BROKERAGE

17.1        The purchase of advertising space for the purpose of making money or profit out of it by selling space to third parties is not permitted.