9.1          Where an advertisement contains a price and reference to specific terms of payment relating to any form of instalment buying, care must be taken to ensure that the amounts quoted clearly indicate to prospective purchasers the cash price and the extra costs required for hire purchase.

9.2          All such advertisements must, therefore, state the cash price and, insofar as any form of instalment buying is concerned, the amount of the deposit (if any) and the amount of each instalment and the number of instalments that have to be paid.  Provided that where only a cash price is advertised, it is permissible to note against such price that “Terms incorporating additional finance and interest charges are available on request”, or some such general statement; such statements shall draw attention to the increased cost of instalment buying due to Finance and Interest charges.